Where Does America's Sushi Rice Come From? Nor Cal, Of Course!

October 28, 2019
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Rice is the most important human food crop in the world, directly feeding more people than any other crop. Nearly half of the world's population relies on rice every day.   

California rice contributes over $5 billion and 25,000 to the state's economy.  Check out this gorgeous video of Nor Cal rice fields.   

Most folks probably don't realize the importance of rice to our state. I sure didn't. California Rice Commission President & CEO Tim Johnson says the best part of his job is working with the rice farming families. He is also passionate about the hundreds of wildlife species who depend on California rice fields. Tim shares important, fascinating information in our interview - I am their newest, biggest fan!